Are you passionate about driving customer loyalty and creating exceptional user experiences? We’re looking for a proactive and collaborative Senior Loyalty Manager to lead the Loyalty team in Northern Europe (Filmstaden, Odeon Kino and Finnkino). If you have strong leadership experience, love loyalty programs and marketing automation, and enjoy a fast‑paced environment, this could be the role for you!

About the role

As Senior Loyalty Manager, you will lead Loyalty Specialists across Finland, Norway and Sweden. Together, you manage loyalty programs in the three markets and drive a marketing automation framework that increases guest engagement and visit frequency. You play a role in shaping and implementing OCG’s loyalty strategy and personalized communication across the guest journey, and you ensure successful planning and execution of CRM and loyalty initiatives both centrally and locally.

Key accountabilities and responsibilities

• Lead the loyalty function with budget and personnel responsibility for Finnkino, Odeon Kino and Filmstaden.
• Manage and support the Loyalty team, set annual plans, targets and KPIs.
• Monitor, analyse and report key loyalty metrics to drive growth and engagement.
• Optimize loyalty programs and marketing automation to drive visit frequency and enhance the guest journey.
• Participate in the strategic work within OCG and the territory to define Loyalty and CRM strategies.
• Support the implementation of loyalty strategies and tactical plans.
• Work closely with IT and vendors on loyalty systems and requirements.
• Collaborate with Digital and Marketing teams on campaigns and activities.
• Manage relationships with film studios and distributors.
• Liaise with OCG markets to share learnings and strengthen capabilities.

Qualifications, skills and experience

• Solid experience in loyalty programs, CRM and martech.
• Leadership experience, preferably across Nordic markets.
• Strong coordination skills with both detail and strategic perspective.
• Ability to coordionate and collaborate across teams and countries.
• Deep understanding of marketing automation and user journeys.
• Experience with MA tools and project management tools.
• Excellent communication and presentation skills.
• Strong written and spoken English is required. Swedish, Finnish, or Norwegian skills are an advantage.

Personal Qualities and Characteristics

You are self‑driven, structured and proactive with strong analytical and strategic abilities. You communicate clearly, build strong relationships and collaborate effectively across teams. You take ownership, drive initiatives forward and ensure alignment among stakeholders. We value someone who embodies our core values: Fun & Passion, Quality & Service, Trust & Respect, Cooperation & Accountability, and who has a genuine passion for movies and the cinema experience.

What We Offer

A dynamic environment with creative digital initiatives, a supportive international team, hybrid work options, opportunities to influence loyalty development across markets, movie tickets, well‑being benefits and great colleagues.

This is a full-time, permanent position, based at any of our Support Offices in Stockholm (Solna), Oslo or Helsinki with the opportunity to work partially from home in accordance with our hybrid working model. Start date to be agreed upon.

Does this sound like a role for you?

Submit your application by 30 april 2026. Applications are reviewed continuously and must be in English (no applications via email due to GDPR). For questions, contact Anna Andersson, Head of Digital & Loyalty at anna.andersson@filmstaden.se 

At ODEON Cinemas Group, everyone is welcome. We make movies better by bringing all our incredible differences and our different ways of thinking together with our passion for cinema, to deliver inspiring entertainment experiences for our guests. We are all individuals, and we recognize that everyone brings something special to our team. Starting from the moment you apply, Diversity, Equity and Inclusion are embedded into all parts of the colleague journey, and we welcome individuals from all backgrounds. We select colleagues based on merit and the passion they show for their role.